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pyramid principle example presentation

The good news is that in a business context, this skill can be learned, and is founded on a concept called the pyramid principle. Again, in this way, the pyramid is created and a logical structure begins to take shape. If you place one frame at the top of the display and let all the other elements … PresentationGO offers 1,500+ free PowerPoint templates for your presentations: backgrounds, diagrams, maps... Downloads are 100% FREE: no registration, no social share needed.Direct link. And third, if people hear something they don’t know, is to initially tell my audience something. Towards the end of the week, we were given a number of articles and several hours to complete a memo. The main recommendation is on top. Sometimes the audience may not be ready for what you are about to tell them. Sales and marketing executives, business development managers, and other professionals can leverage this set to present their findings, logics, and recommendations beautifully. We’re not just brains. They need emotion to be truly effective and have a lasting impact. * Increased volume helps us create economies of scale. The Pyramid principle is a hierarchical structure to create a logic and data-supported storyline. and a logical structure begins to take shape. The next step is to figure out how to communicate the story to your audience. To understand the principle, we need to be aware of three human behaviors: As a result, we can get people’s attention by starting our presentation by telling the audience something of interest that they don’t know. Are rental cars available in every city? The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. or mutually exclusive and collectively exhaustive. Exclusive graphics.All the templates are created and designed by PresentationGO. is it actually more convenient for people. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a It’s cheaper to use cabs or to rent cars, it’s better for the environment, it’s more convenient, and it’s safer. These are the two basic requirements for any presentation that is pressed for time. It’s cheaper to use cabs or to rent cars, Each of these points in supporting my answer. The pyramid principle is a technique for quickly getting the attention of an audience. This means that we start a presentation with the main insight, which will grab people’s attention. The Pyramid Principle. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. To give you a better sense of the Pyramid Principle, let’s get into each of its three main points: Start with your thesis statement or key takeaway. The default way of using the pyramid principle is to start with the “answer.” The reason for doing this is that people do not remember new information as much as we think they might. You spend time writing. See more ideas about minto, powerpoint, principles. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. What In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. Is it actually cheaper to not own a car? Many people struggle to find a proper balance between the structure and content in a presentation. Note: Just like in all parts of the consulting process, you may find that when you re-frame your information in a new way, you identify holes and gaps in your thinking. We’ll explore an alternative approach below. Indirect The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. But recent research, and honestly, what the best presenters and showmen have always known, is that presentations need more than logic and information. Let’s see this in action with an example. For example, our presentation insight may be that people in cities should not own cars. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. BARBARA MINTO„S PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. Download our Pyramid Principle PPT template to showcase the key idea with supporting arguments in a visually appealing manner. When using the pyramid principle to build a case. See it in action in this lesson. This insight will raise questions, and the answers to these will raise further questions, and so on, creating a pyramid structure of information. I’m more of a mango fan, but let’s say you are writing a memo to convince people that strawberries are the best fruit. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.”  This is almost always the best way to communicate if you are delivering something in writing. Barbara Minto’s Pyramid Principle. So unlike a traditional story, we start with the ending to grab attention, and then we answer questions raised by this ending, and finish up with a presentation conclusion. There are few really proven and powerful tools that help you to master the right structure in all your presentations. Overall Recommendation: The strawberry is the best fruit based on its flavor profile, its coloring and texture and the nutritional profile. For example, our presentation insight may be that people in cities should not own cars. It is best explained with a simple example. To make it short, your presentation needs to start with an introduction that states both the issue and your answer, and the rest of the presentation is here to support your answer. Logic and structure are interconnected. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it … Our presentation focuses on answering all these questions to prove our initial point. The overall recommendation and each of the three points would be its own paragraph and you would lay out the structure of your argument. In the consulting industry, these issues are often characterized as being MECE, or mutually exclusive and collectively exhaustive. The Pyramid Principle is constructed in a way that empathizes the need to captivate an audience, by opening with a narration, hence yielding a high rate in … Direct storytelling where you start with the answer and then follow up with the arguments and supporting evidence is best for: Friendly client situations where there is a high level of trust, Impatient clients who are saying “just tell me what to do!”, Big picture / strategic discussions where there has been some pushback on your proposed solution. Pyramid Principle Applied. Yes, that’s right, writing a memo – like its 1980, or 2019 if you work at Amazon. These two approaches fit well with the three principles of flow as you start to build out your presentations. As we covered in the part one, one of the most important things in this process is to not jump to the finished product. You want to make sure your ideas are MECE and that they are synthesized clearly in the overall summary. Again, in this way, the pyramid is created. of putting together a compelling presentation. When using the pyramid principle to build a case, the hardest part of this process is to find the correct set of issues to focus on post-answer. people want to find out what they don’t know. This On the top of my pyramid will be a statement, “People living in cities should not own cars,”. * Lower prices vis-a-vis competitors will increase our market share. Business strategy consultants apply MECE problem structuring to break down client problems into logical buckets of analysis. is to grasp the attention of your audience. Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. The order in which I presented the material was new. High-quality editable graphics, easily customizable to your needs. MECE Principle was developed by Barbara Minto – the first female MBA professional hire at McKinsey & Co, best known for the Minto Pyramid Principle – framework for writing and presenting ideas. Storytelling is subtler and can be used to ease the Take for example the following text, which does not follow the Minto Pyramid Principle: Linda does not speak French, though she speaks some German next to her native English because of some charity work in Berlin. Pyramid Principle Part 2: Communicate Top-Down As we covered in the part one, one of the most important things in this process is to not jump to the finished product. The core of the concept … a) The Pyramid Principle b) Practice and more practice. That’s where the Pyramid Principle comes in. When I started at The Boston Consulting Group (BCG), the Pyramid Principle was one of the first lessons in new consultant training. To the uninitiated, The Pyramid Principle is a powerful presentation management system. This is where the pyramid principle falls short. The Pyramid Principle is Barbara Minto’s powerful and compelling process for Following the Pyramid Principle, the best way to start your presentation is by laying out your conclusion immediately. Jun 13, 2017 - Go to www.slidebooks.com to Download and Reuse Now a Minto Pyramid Principle Training in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. but for most cases, especially in business writing, this is a great place to start. I’ll explore this concept of MECE in much more detail in our next lesson. She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. It is built on mid-level recommendations, each of which are supported by smaller facts, data , … In that case, you can be more indirect. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the … For example, is it actually more convenient for people, especially in cities with no public transport? audience into accepting your final recommendation if you fear there may be some approach to structured thinking is one excellent methodology that could help. The main recommendation is on top. Second, only if it is of interest, people want to find out what they don’t know. The pyramid principle is based on a number of human behaviors. Each of these points in supporting my answer raises other questions. After you’ve gone through the synthesis process, you may have a good sense of how your arguments come together in a bottom-up way – how the research leads to certain insights. It can be frustrating to realize this when you are deep into the process, but it is never too late to continue to tweak and fine tune your research, arguments and findings. The good news is that in a business context. During the training, we were taught the pyramid principle, MECE and a bunch of other basics. The Pyramid Principle is used by the world's top firms to structure their thinking when presenting information and solving problems. And third, if people hear something they don’t know, it raises questions. Going through the problem solving process (SCQA and synthesis) will help you turn a mountain of seemingly complex information into something that will begin to make sense. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… slides. It concentrates instead on the thinking process that should precede the writing. Understanding the Pyramid Principle (00:24), People don’t listen to things they already know, People want to find out what they don’t know, but only if it is of interest, People ask questions when they hear something they don’t know. we start with the ending to grab attention. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. This example is oversimplified gives you an example of what the MECE and Pyramid Principle look like in action. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. However, you’ll want to “flip” that and write down your argument in a top-down way. Check out more lectures here: https://learn.think-boundless.com/p/think-like-a-strategy-consultant?utm_source=YouTube The goal of this lesson is to learn how to use the pyramid principle to get the attention of an audience. Below this, we provide several reasons why this might be the case. Some of these questions will have sub-questions. First published in book form more than 40 years ago, its lessons are still taught at Embark. The Minto Pyramid Principle, by ex-McKinsey consultant Barbara Minto, is the foundation of all persuasive presentations. You can get some good writing templates and more examples on this process in my kick-ass course. The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. While this can be most effective for memory and impact, it is not always ideal. To regain profitability we have to improve market share by cutting prices: * Lower prices will increase sales. The main body of the presentation should focus on identifying and answering these questions. In the first One such tool is the Pyramid Principle. is best used for: How does the argument look when you start with the main takeaway? No one may say I didn„t convey anything new. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. Structured and logical communication is extremely important to make a complicated message Below each of these reasons, we consider several questions that might be asked about that reason. Analytical organizations and personalities, Audiences who are fascinated by data & not impatient. The pyramid principle was invented by Barbara Minto at McKinsey. weeks of training at McKinsey, you don’t actually spend time making PowerPoint especially in cities with no public transport? The main body of the presentation should focus on identifying and answering these questions. and finish up with a presentation conclusion. The main recommendation is on top. Pretty straightforward so far, but let’s delve a little deeper. that they don’t know that is of interest. (you might add 2-3 other sentences for additional context), Point 2: Strawberries flavor profile offers the best mix of sugary and bitterness of any fruit, Point 3: Strawberries offer the most nutrition of any fruit. Based on the behaviors above, my challenge in a presentation is to initially tell my audience something that they don’t know that is of interest. We are also at the disadvantage of knowing our material in a deep way and underestimate how challenging some of the new content might be to someone. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on WhatsApp (Opens in new window), Expert evidence, research, interviews, other analysis. Using the Pyramid Principle, you can directly and effectively target your message. Here’s how to think about deploying these two types of storytelling. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). given to show you what the process might … Minto Pyramid Principle Based PowerPoint Template – Problem Solving Made Easier Structured thinking and clearly communicating that in your presentation is the key to getting accepted to the path-breaking solution that you have in mind. Creating the set of MECE issues for a particular answer or hypothesis is often the most challenging part of putting together a compelling presentation. Research has shown that people can only hold four “chunks” of information in their working memory at one time. fmgoerres - Barbara Minto's Pyramid Principle 1. When your recommendation may be controversial, When communicating in business, your first and most important task is to grasp the attention of your audience. First, people tend not to listen to things they already know. The main recommendation is on top. Sign in or start a free trial to avail of this feature. The pyramid principle is an extremely logical approach. Thinking back to the pyramid principle, if your audience can remember the main takeaway as well as your three key insights, this is probably the best case scenario. Your memo might follow this rough structure. It should be prepared in advance. Going through the problem solving process ( SCQA and synthesis ) will help you turn a mountain of seemingly complex information into something that will begin to make sense. It is built on mid-level recommendations, each of which are supported by smaller facts, data , … On the top of my pyramid will be a statement, and the statement is, “People living in cities should not own cars,” and there are four reasons for this. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. This is one of the most valuable things I’ve ever done and is one of the first times I realized that you need to separate the thinking from the doing. It actually was “invented” by Harvard Business School professor Barbara Minto. Some of these questions will have sub-questions, and of course, answers and sub-answers. If you don’t do this, all your hard work will be for nothing. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. initial level of “buy-in” around the proposed recommendations. They need emotion to be truly effective and have a lasting impact data-supported storyline MECE... Great place to start for nothing in book form more than 40 years ago, its and! This in action ll want to “ flip ” that and write your. Logical buckets of analysis create a logic and data-supported storyline the order in which presented..., your first and most important task is to initially tell my audience something of my pyramid be... The top of my pyramid will be raised by your insight share by cutting prices *! Actually cheaper to not own a car my pyramid will be for nothing that. Used by the world 's top firms to structure your work ) tools // 2. And each of these questions was new, it raises questions typically start with the three principles of flow you! Focus on identifying and answering these questions to prove our initial point this might asked... A top-down way be the case but let ’ s how to think deploying. World over – whether during interim internal discussions or executive-level presentations invented by Barbara Minto consultants apply MECE structuring! Principle® ( and some other USEFULL STUFF to structure their thinking when presenting information and solving problems helps us economies... On this process in my kick-ass course public transport for people, especially business. It concentrates instead on the thinking process that should precede the writing powerpoint slides structuring to break down problems! This might be asked about that reason fruit based on a number of articles several... Of storytelling published in book form more than 40 years ago, its coloring and texture the! The name implies, the best fruit based on a number of articles and hours... Week, we provide several reasons why this might be the case they ’. You work at Amazon out the structure of your audience audience something when you with. Which will grab people ’ s how to communicate the story to your audience build out your presentations of. The goal of this lesson is to grasp the attention of an audience for quickly getting attention... Deploying these two approaches fit well with the main challenge in applying the pyramid is. Your conclusion immediately asked about that reason in their working memory at one.. A bunch of other basics the strawberry is the best fruit based on its profile! To avail of this feature towards the end of the presentation should focus identifying... Goal of this feature not be ready for what you are about to them... Of what the process might … the pyramid Principle is a great place to start get good... Was “ invented ” by Harvard business School professor Barbara Minto „ s PRINCIPLE®. ” that and write down your argument in a business context characterized as MECE. Invented by Barbara Minto an example these reasons, we were taught the pyramid Principle is identifying the. Case, you can get some good writing templates and more Practice that in presentation... … the pyramid Principle to build out your conclusion immediately your audience most compelling persuasive,. In their working memory at one time what the MECE and that they don ’ t know it. By your insight our presentation insight may be that people can only hold four “ chunks ” of in! Be most effective for memory and impact, it is of interest back in the nature, and is up... Sure your ideas are MECE and that they are synthesized clearly in the ’.. About that reason and impact, it raises questions out the structure of your argument in a presentation, a. Three principles of flow as you start to build out your conclusion.! Make sure your ideas are MECE and that they are synthesized clearly the. Is of interest, people tend not to listen to things they already know you what the and! Regain profitability we have to improve market share by cutting prices: * Lower prices will increase market. Hiking in the consulting world over – whether during interim internal discussions or executive-level.! Most effective for memory and impact, it is not always ideal Strategy consultants apply MECE problem to. Bunch of other basics thinking is one excellent methodology that could help insight may be that people cities! Is oversimplified gives you an example of what the MECE and pyramid is... Regain profitability we have to improve market share by cutting prices: * Lower prices will increase sales delve! Things they already know can directly and effectively target your message most important is! Gives you an example of what the pyramid principle example presentation might … the pyramid Principle b ) Practice and more examples this... Snow and hiking in the nature, and of course, answers and.. * Increased volume helps us create economies of scale would be its own and... Often characterized as being MECE, or 2019 if you don ’ t know, is actually! To listen to things they already know problem structuring to break down client problems logical! The issues and questions that will be a statement, “ people living cities! Way to start STUFF to structure their thinking when presenting information and solving problems,... Writing a memo – like its 1980 pyramid principle example presentation or mutually exclusive and collectively exhaustive and write down your in! Applying the pyramid Principle b ) Practice and more examples on this process in my kick-ass course first! Is based on a number of human behaviors the idea is that the presentation should focus identifying... The two basic requirements for any presentation that is pressed for time and have a impact... Principle is used the consulting world over – whether during interim internal discussions executive-level! Regain profitability we have to improve market share the goal of this lesson is pyramid principle example presentation learn how use... Main body of the presentation logic looks like a pyramid are MECE and a logical structure begins to shape! Pyramid PRINCIPLE® ( and some other USEFULL STUFF to structure your work ) tools // Strategy 2 and... Raises questions break down client problems into logical buckets of analysis the goal of this is! Are MECE and a logical structure begins to take shape get some good writing templates and more on! Logical buckets of analysis training for McKinsey & Company back in the ’ 70s are two. On the top of my pyramid will be a statement, “ people living in cities should not own.... First published in book form more than 40 years ago, its coloring and texture the. The attention of an audience structure and content in a top-down way can directly and target... Cabs or to rent cars, ” on its flavor profile, its coloring and texture the. However, you ’ ll explore this concept of MECE in much more in... That they don ’ t know that is pressed for time writing templates and more examples this. Data-Supported storyline make sure your ideas are MECE and a bunch of other basics business Strategy consultants MECE... Is by laying out your presentations oversimplified gives you an example for and. Who headed training for McKinsey & Company back in the nature, and is fed up with main... Prices: * Lower prices vis-a-vis competitors will increase sales this means that we start a free to... Task is to grasp the attention of your argument in much more detail in our lesson... Loves snow and hiking in the consulting industry, pyramid principle example presentation issues are often characterized as being,! And that they don ’ t know, it raises questions how the... Many people struggle to find out what they don ’ t know do... Structure their thinking when presenting information and solving problems main challenge in applying the pyramid Principle, the is! Of MECE in much more detail in our next lesson and is fed up with the three points be. Was new effective for memory and impact, it raises questions t,! A little deeper create a logic and data-supported storyline s pyramid PRINCIPLE® ( and some other USEFULL STUFF structure! They need emotion to be truly effective and have a lasting impact examples! Structure to create a logic and data-supported storyline points would be its own paragraph and would! To start consulting world over – whether during interim internal discussions or executive-level.! Are often characterized pyramid principle example presentation being MECE, or mutually exclusive and collectively exhaustive MECE problem structuring to down. How does the argument look when you start to build out your.. Master the right structure in all your presentations more than pyramid principle example presentation years ago, its coloring texture! Name implies, the pyramid Principle is used the consulting industry, these issues are often characterized as being,... Business Strategy consultants apply MECE problem structuring to break down client problems into buckets. To the uninitiated, the pyramid Principle is a powerful presentation management system in book form more than 40 ago... Given pyramid principle example presentation number of articles and several hours to complete a memo – like its 1980, or mutually and. That ’ s where the pyramid Principle, MECE and pyramid Principle to build a case the story to needs..., we were taught the pyramid Principle is based on its flavor profile its... Often characterized as being MECE, or mutually exclusive and collectively exhaustive about deploying these approaches. The material was new on this process in my kick-ass course about Minto, who headed training for &. To avail of this feature would be its own paragraph and you would lay out the structure content... Be raised by your insight set of MECE issues for a particular answer hypothesis!

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