Joe is, of course, short for Joseph. Cup of Joe – The common story that the term “cup of joe” for coffee originated from Secretary of the Navy Josephus Daniels’ order to prohibit alcohol in the fleet is probably a myth. Why is coffee called a cup of Joe? Why is Coffee called Joe? That is why many feel that it has to do with a common name that was used for the beverage at the time, Jamoke (a combination of mocha and java). There are several theories that have been put forth, but none of them can claim to be the definitive explanation. Confusingly, some other sources consider the Daniels derivation unlikely for the opposite reason: they say "cup of joe" predates the order. There is a third theory that it may be called a Cup of Joe because it was the drink of the common man. For starters, alcohol was not widely available on Navy ships prior to the ban, so the ban would've had very little, if any, practical effect. It's origins are still a bit mysterious. During World War II the US defence workers were supplied with as much coffee as they … The Origin Of a ‘Cup of Joe’ After waking up in the morning, millions of people choose to drink a hot (or cold) cup of coffee. I literally thought a person was inside a coffee cup and his name was Joe. Being an avid coffee drinker for quite a few years now, I often wondered why the term ‘Joe, was used to describe a hot cup of coffee. Over time, it is thought that the more complex name of Jamoke may have been shortened into Joe. Indeed, how did coffee get this nickname? From that time on the strongest (and apparently therefore the drink of choice) on board navy ships was coffee. Josephus Daniels (1862–1948) was appointed Secretary of the U.S. Navy by President Woodrow Wilson in 1913.Among his numerous reforms of the Navy was the abolition of the officers’ wine mess. A “cup of joe,” is one of coffee’s most common nicknames — and one of it’s most puzzling. As you can tell, the above sentence is a fairly good reason on why I never attempted a career in comedy. Snopes considers this is unlikely because it says there is no attestation of the phrase "cup of joe" until 1930, 16 years after the 1914 order banning the wine mess. 'A cup of Joe' also refers to the GIs' favourite drink. August 17, 2010, radan, Leave a comment. Why, though, is this drink referred to as ‘a cup of joe’? Why is Coffee called Joe? I always thought it sounded kind of cool either way, but the name behind the drink was often elusive in meaning for me. Those who believe this theory claim that sailors, angry about the ban, began to call coffee a “cup of joe" in protest. Why coffee is called “joe” ... Say hello to Josephus Daniels, former secretary of the US Navy and namesake of the proverbial cup of joe. From that time on, the strongest drink aboard navy ships was coffee and over the years, a cup of coffee became known as "a cup of Joe". However, there are a few theories. 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