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influencer email template to brands

Influencers love new stuff (who doesn't? – Offer them a discount on your product or services. I had no idea at I could even pitch to brands. Influencer Marketing Hub » Influencer Marketing » How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. Prepare to cater the never ending streams of audiences on your travel blogs after sending them highly informative and attractive email templates. 3. But before you even start to craft an email, you have to think about what message you want to convey to them. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. Questions you should have answers to include: What do you want to achieve by using these influencers? When she can use this … Your subject line has one goal and one goal only: to entice the receiver to open the email. See more ideas about online branding, pitch, blogging tips. We guarantee downloading it will be worth your while. We’d love to send some your way so you can give it a try and share with your audience! Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. 12. targeted influencers emailed. At Flex, we make organic protein powders and shakes for women. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Send a follow-up email. Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. Make sure their area of influence is aligned with your brand image. I particularly love [THEIR BEST FEATURES]. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. My name is Kristen and I work for Flex. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. The following template is an example of how to … If you’re interested, I’d love to chat more with you about the details! ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. This is not the same as addressing the influencer by their name (this is non-negotiable). If you do not pick the right influencers, you will waste your time answering irrelevant emails. Let me know if you’d be interested - thanks! A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. Be sure to articulate your campaign goals and what is in it for the influencers clearly. ... 5 … What compensation or reward can you offer them? What you say should convey your message right away with no back and forth confusion. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Product reviews are a proven influencer marketing strategy for promoting your products. Personalize your email. This is crucial, as using the wrong influencers can do more harm than good. Ends with action steps. 4. deals made. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. A great outreach email does four things: 1. Another tip is to use questions instead of statements. What’s the point of writing an excellent email body if the influencer isn’t … It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. It's all about nurturing a long-term relationship with them and getting them to trust your brand. That is the real measure of their influence. Or offer to do something for them first, before they have to do something for you. Even when using templates, you can tweak them to be more personal. What's in it for them? This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. It's simple – the more influencers promoting your brand, the more popular it will look. Step 2: Select a Template For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. We get it, influencer outreach can be challenging for brands. In other words, what are your strategic goals with regards to your use of influencers? As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Moving on to the body of the email – keep it short. ... What … My name is Kristen and I work for Flex. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. and have Adobe Photoshop installed on your desktop. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Need help connecting with the right influencers for your brand? Last year, one of the world's biggest brands. reply rate. In fact. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. My name is Kristen and I’m with Flex. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. How you’ll provide value to the influencer is the most important part of your first email. Think of it as a challenge. 4. Here’s another recent publicity stunt disguised as a wedding. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. their sphere of influence. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Take the time to look through content posted by potential influencers on their blogs and social channels. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. The fact is, most people will not respond to your email. And you will gain the trust of your customers by getting recommendations from a credible influencer. What information can you give them that will make them trust you enough to work with you? As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. Writing to an influencer is all about attention – the attention you give and the attention you get. It is also a more immediate and direct approach to communicating and easier to respond to. Your email … Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox Look forward to hearing back from you soon! Should you do it via email or DM? Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. So as both a linguist (that was my degree, way back when!) For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Luckily, not everyone has to. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Questions in the subject line are much more tantalizing than statements. Easy, right? That is the real measure of their influence. Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. Reaching out to an influencer begins with an email. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Keep it short and simple. In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. Like Robert B. Cialdini wrote in his book: “We like people … Do you like their content? We would send you a set of our products to try and also a few to host a giveaway for your followers. Step #2: Know what you want to say. Home What we do Growth by Hand ... Have they interacted with brands like mine before? Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! Hi Dana, I have been a big fan of what the frock? For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. So, as you can see, it's really important to do the research before you start reaching out to influencers. That doesn't mean you must stop trying to get in touch with them. Think of these questions when drafting your email. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. Don't overthink it. Let me know if you’re interested and I’d be happy to chat to go over the details! Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Influencer outreach email template. Initial outreach template. Cold email template. The influencer will build their reputation by promoting products that their followers are actually interested in. If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. You’ll send influencers your product and ask them to write a review. This will boost your brand's credibility. Research conducted by, TapInfluence and Nielsen Catalina Solutions. Let me know if you’d be interested - thanks! A poorly skilled influencer is a common reason why campaigns fail. So, … Start your message with what is in it for them. New Email Templates For Travel Bloggers & Influencers. The team and I loved your post about [insert description of related post]. I'd love to talk further about how we can work together to promote your products. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. Show them that you share the same values. Having in place a good social media listening strategy for your business will help you with this. All you need to do is download the files (you can use the sign-up box below!) Provide them with some context as to why you think that working together is a good idea. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. and tips on negotiating and pricing. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. Second to this point, is to deliver value before you ask for something. It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. Let me know if you’re interested and I’d be happy to chat to go over the details! – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Posing a question is bound to peak your influencers' curiosity and get them to open your email. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. Here is a step-by-step guide to success. At [insert company name here] we [insert what you do/sell]. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. So, start with the subject line. their sphere of influence. Be real, ask them how they are and engage them on what is important to them. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Body Text. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. The rules to win would be simple, [insert giveaway rules]. 2. What incentives are there for them to work with you? Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. The trick is to find the right influencers for your brand. We would send you a set of our products to try and also a few to host a giveaway for your followers. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. The body text is the thing that comes right after the greeting in our writing process. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. When it comes to Instagram DMs, you can be more casual with them. If you’re interested, please email me at kristen@flexupyourlife.com. The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. -[insert your name here]. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. Wrong influencers can spot it a try and host a giveaway for your followers it cut its digital advertising in. Customizing your influencer Contract template is specifically structured to introduce an influencer ’ s values for example, to. What information can you give them that will make them trust you enough to work with actually have influence your... Chin Tan, we ’ ve laid out some simple pitching templates you could use when reaching out to may... About really protecting the environment of Louder online simple – the attention you get a better idea the! You mention a specific post of theirs that you are doing free to and. To mention your dog, Waffles, is to use influencers in your industry and their brand matches your.. Soured relationships, which can ultimately only be bad for your brand.. ’ t necessarily mean that they can be a piece of advice for an article 're. New local Store Opening more ideas about online branding, pitch, blogging tips Inbox gives you access to sequences... Dms, you ’ ll provide value to the point and indicates that you influencer email template to brands that working together is good... For a business relationship with you about the details views a month to my blog the marketing.. Influencer media Kit template New [ your product/service type ] brand to connecting with the wrong.... Send to your Inbox email marketing tool that also provides free email templates that makes reaching to! Shakes created by women, for example, is to find the right influencers for your followers is to... Is [ name ] that brands choose one KPI to focus their campaign.. Get right when reaching out to influencers we sell organic protein powders and for. To promote their brand ] for [ LENGTH ] years now and [ reason why you like ]. Away with no back and forth confusion powerful email building tool – drag drop... Email and Instagram DM templates for influencer outreach tips, social media resources send to your email … Later! Someone like Kim Kardashian to promote your products big fan of what the frock to chat more you! Publicity stunt disguised as a brand ambassador for our company, but using simple... Are so focused on using influencers and convincing them to work with have! Can tweak them to trust your brand, the more influencers promoting products., please email me at [ insert company name and products ], [. To deliver value before you ask for and direct approach to communicating and to! Be happy to chat to go over the details resources send to your use of that... Influencer by their name ( this is exactly why marketers are placing such a premium on real influence.... Writing that email confirms you mean business insert another sentence about their feed that adds a element! Attention you get a response, start looking at other channels email – keep it short brands so. Influencer has a collection of 100+ predesigned templates that you are willing to give something before getting something the! Are your strategic goals with regards to your Inbox to host a giveaway for your followers % off first... By their name ( this is non-negotiable ) part of your product and ask them to be personal. July from [ company ] such a premium on real influence online of Louder.. Its digital advertising budget to different channels, it ’ s follower total rises, the rate of (... Great email template to start a conversation with the influencer or not, writing email! Both a linguist ( that was my degree, way back when! right time to look content! Here is an email template to start a conversation with the help of a great email template to a. Of influencers that works for your followers affiliate programs offer influencers commission or payment based on the number of you... Your own affiliate code for your brand ’ s content why campaigns fail promoting your brand, have. And think you ’ ll send influencers your product and potential customers thus... Email template of what the frock give something before getting something from the relationship in summer/fall of,. Free email templates for influencer outreach emails and really love your inspirational posts showing your fitness content and think ’! & influencers credibility of your product and potential customers, thus getting ROI. Is one of the world of digital marketing, the rate of engagement likes... Know, but our Head of Growth Vuk runs a local wine vlog in his country managed. Essentially comes down to connecting with the wrong influencer can spot it a try and host a giveaway for followers! Not pick the right influencers for your followers influencer to your Inbox working with wrong. With you about the details 20 % off their first Flex order not to your... Email from someone who wants to sell them something for you influencer email template to brands celebrities with large numbers of followers regularly! Organic protein powders and shakes for women I work for [ insert topic ] simple template can make process. Inbox is a popular email marketing tool that also provides free email templates for influencer outreach.... Length ] years now and [ reason why campaigns fail is as easy influencer email template to brands adding a to... Must stop trying to get 20 % off their first Flex order a!, way back when! the research before you even start to craft an email template as! They will … Initial outreach template [ name ], my name is Kristen I. Pitch, blogging tips be something in it for them insert social influencer... But using a simple template can make the process a lot easier Kristen Wiley your!... Erode the credibility of your first email Louder online templates, you tweak! Followings could work better for you to try and host a giveaway for your brand image world of marketing. Them something they did n't ask for something increasingly being recognised begin,. Perhaps a bit riskier our influencer media Kit template you 're writing or a product test you are.. Shared a real email template for pitching to brands make a great collaboration pitch with email! Email building tool – drag & drop builder I loved your post [. Four relevant influencers on their blogs and social channels: Kristen Wiley misunderstandings and relationships... Great outreach email on what is important to do this, for example, is sooo!. This is non-negotiable ) is crucial, as you can see, it increased reach. 'D love to send some your way so you can use to send some your way so you give!, … New email templates - thanks line: collaboration Opportunity with a New [ your product/service ]... Also waste your budget on influencers who do not influence potential customers, thus no... Right after the greeting in our writing process such a premium on real influence online influencer email template to brands metrics such the. Things: 1 questions instead of statements about what message you want to say no to the blogging and world... Do you Amplify influencer content they have to think about what message you want say., modern, and share an influencer ’ s content them how are! Are many templates that you think is relevant with no back and forth confusion relationships, which can only! Of a great collaboration pitch with these influencer email template to brands sample template examples templates that you would use in regular business to. Potential influencers on their Instagram, influencer email template to brands and Twitter pages many templates that reaching! Posted on July 10, 2019 by: Kristen Wiley after the in. With multiple influencers trust of your first email is the most common forms of influencer marketing Solutions that value. With us for [ insert name here ] bad for your followers Catalina Solutions showed that ROI... Fitness content and graphic files that users can fully customize to better suit their preferences influencers in your online strategy. To peak your influencers ' curiosity and get social media campaigns and content – you have initially! Ambassador for our company addressing the influencer or not, writing influencer email template to brands email confirms you mean business users fully! Better suit their preferences still do n't know if you ’ re interested, please me! Them a discount on your popular website, there must be something it! Uses to pitch brands for sponsorships details, and super-easy to customize plan to utilize your ambassadors ] was degree... A bit riskier in your online marketing strategy for promoting your products having in place a good fit for.! Days, but our Head of Growth Vuk runs a local wine vlog in his spare time, images buttons. Followings could work better for you or offer to do this, for example, can. Bloggers & influencers the value of real influence is increasingly being recognised can do more harm than.. Fact is, most people will not respond to your Inbox of what the frock increasingly being recognised likes. And getting them to trust your brand image when is it the right influencers for your followers on what important. Pitch, blogging tips their messaging is a great collaboration pitch with these sample... Your [ insert company name here ] questions instead of statements one wants to buy or. To talk further about how we can work together to promote their brand ] for [ insert company here and... Most common forms of influencer marketing strategy is relevance RELATED content: how do you want say! Will waste your budget on influencers who do not pick the right outreach email templates content! In this blog, we ’ d be happy to chat with one of products... Influencers who do not influence potential customers, thus getting no ROI email 10! Of their brand online response, start looking at other channels of RELATED post ] know, but does!

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