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gifting note to influencers examples

For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. You have always me great source of inspiration and support. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. To have your product properly showcased by the influencer, you need to give them clear instructions and suggestions. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. We hope you enjoy our products and feel free to get social!” can go a long way in making the influencer feel excited about posting instead of feeling like your gift was just sent as a marketing ploy. Everyone loves gifts, and influencers love having new content to post! Carro’s default influencer message is based on several successful influencer messages. Now that we have looked more closely at the benefits, challenges and misconceptions of influencer gifting, let’s take look at how to run a successful campaign. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '5101f4f8-de46-4fb9-b8da-09bcd4fe4429', {}); Influencer Marketing 101, And if you really want to add a personalized touch, we can always work something out together. Collaborations. If your client mentions she loves Game of Thrones, for example, a novelty mug is a great gesture. You can take it to the next level by including a little tidbit that references something unique about the influencer or something they’re known for. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. Not only does this add a personal touch to the box, it gives your brand an opportunity to show authenticity and relatability. At Octoly, for example, we use the “pull model” — inviting our network of over 10,000 high-quality creators to pull their favorite products from a selection supplied by brands. It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. Influencer marketing is a trending topic in content marketing. Companies like Hismile, Fashionova, Revolve, Missy Empire, Gymshark, Anastasia Beverly Hills, … Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Basically, it’s a win-win-win situation. The good news is that there are other ways to send products for your influencer marketing campaign. Want to test the Octoly way? Before you send off your boxes, you should draft up an influencer gifting note to place inside. How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Download our Gifting 101 guide, which compiles all our tips and tricks! For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer will feel as if they have received a benefit “worth” $2,000. Influencer gifting is a great way to create some meaningful buzz for your brand. In a recent episode of Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams addressed a question during the Q & A session regarding how to approach influencers. Breaking Down the Cost of Gifting Influencers. Influencer product gifting can get you authentic content about your product or service in no time. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. How to Run an Effective Influencer Gifting Campaign. If you can, we recommend that you use your e-commerce website to send products to influencers. Unless of course, you have a legally binding agreement in which the compensation is limited to free products. Here are a few tips to impress influencers with this step and deliver personalized experiences: If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! The more informed your influencers are, the more informed consumers will be. But that might be a worthy sacrifice if you’re looking to build a scalable influencer gifting operation. But taking a look at a few examples of successful influencer outreach can help you get started. Gifting influencers doesn’t have to break the bank. With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. Request a demo or sign up to our newsletter. Similar to guest … The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … But don’t give up just yet. Easy peasy! Ready to get those influencer marketing campaigns fired up? Something along the lines of “Thanks for posting such great content! Tips for Writing an Influence Letter . The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. Who are the most important people in an industry? You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. You can use e-commerce tools like Shopify to help. Once you have their addresses, you can just package and send the products yourself. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.” According to a poll on the Tomoson blog, 59% of marketers are p… You may also like. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Every Product Seeding collaboration includes direct contact details for every selected influencer, and collaboration analytics with detailed results by influencer for three months. When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. Many brands miss this opportunity … It can serve as a subtle hint that you want them to post the gift you sent without the pressure. Thank you Note to influencer after getting an appointment on the phone Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to … As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … 1. The downside to this strategy is that you won’t be able to personalize your packages. Regardless of the product value, you'll need to apply these influencer marketing principles. Gift letters may be used in a lot of ways depending on the kind of gift given. Not thrilled about those first two options? Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. Initial outreach template. Whatever makes your product unique, or anything that may need clarification should be included. More from Octoly on influencer marketing: From finding the right influencers for your brand to tracking the results of your campaigns, our Gifting 101 guide is what you need to get started with gifting influencers at scale. Influencers are required to post and tag your brand within 30 days of receiving the product. The creators will receive their packages within four days. Prices start at $895 to gift up to 10 influencers. We’ll start with the manual option: Simply asking influencers for their addresses and sending each product individually. Here are four strategies you can implement to ensure the greatest possible return on your collaboration. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. Just take the … Have a gameplan and most importantly, set reasonable expectations and … (Don’t forget to include your social handles!). The high level of users has made Instagram a go-to platform for many brands. Gifting 101: How to find the right influencers for your brand? You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. It's a great platform for mutual promotion, first and foremost. Keep these tips in mind when you’re writing your next influencer gifting note. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Sample letter to write a letter to accompany a gift. Influencers know genuine brands when they see one, so do your best to show you care. You’ll have to create 50 packages and personalized notes, and send those products through your own delivery method. Sure, it might be great if you’re only working with five or 10 people. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); You want your consumers to know all the details about your product. From the way it’s manufactured, to the best way to use it. The makeup company Beauty Blender ran into this problem when they first released their now-famous makeup sponge. This may seem like the most intuitive way to send products to influencers, but the problem is that it’s not the most scalable. This means brands need to step up their game to make their gifts stand out among the rest. Basically, it’s a … The key here is to make influencers feel appreciated, not like gateways to potential new customers. Why? Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. That’s tough to sustain! In fact, there have been 6.12 million brands sponsored posts on Instagram in 2020.. Brands are using Instagram in a number of different ways but influencer marketing is fast becoming one of the most popular and effective strategies to use on this visual social media platform. How Nestlé Got Japan Hooked on Instant Coffee, Six Ways To Generate New Ideas For Content, Are there 3, 5, 7, 9 or 36 Different Plot Types? Image credit: Statista. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Logistics-wise, the easiest thing to do is to ask your influencers to go to the store and pick up the item themselves. You’ve heard the term influencer outreach thousands of times before. If you’re interested in building relationships with influencers and running an influencer marketing campaign for your brand, contact Statusphere! Make sure it’s a gift, not a bribe. Some influencers initially gave the tool a bad review because they were using it dry, instead of wet like the company suggests. If that's not your cup of tea, you can often hire influencers for their services. Character Types: This will help you remember the difference! Let’s face it, influencers get sent free products all the time no matter if they’re a micro or macro-influencer. Gifting is a great strategy that works for books, clothing, makeup brands, and many others. But, there is a catch: If you are simply gifting your product to influencers (and not paying them), they’re not obligated to promote you. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. You decide how many products you want to allocate to a campaign. That’s right. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. Letter Form – Influence letters should be typed and sent either via mail or email. One of the best ways to do this is to personalize the gifting note. Follow their call to action. On the occasion of your retirement I would like to show my gratitude to you by gifting you a small gift. Now that you’ve received some responses and know who you’ll be collaborating with, it’s time to take the next step: Sending your free products to them. Carro asked a group of successful influencers what their favorite outreach messages were. What to Include on an Influencer Gifting Note. We turn to these influencers and all-around cool girls for beauty, fashion, and lifestyle advice, so why not let them guide our holiday gifting? This post covers the secret to running a successful influencer marketing campaign using gifting-only. Less hassle for you, a smoother experience for your micro-influencers. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. If you already have an email thread going with your influencers (as we showed you how to do in Part 2), you can easily get this information and add it to your spreadsheet of influencer information. I can never thank you enough for all the opportunities you have given me. Just send them to our Octoly warehouse and we will take care of the logistics for you. The easiest way to do this is to set up unique promo codes that influencers can use to order what they want directly from your website. Running an influencer gifting campaign is a special way to spread the word about your brand and engage with influencers in your community. Of course, you need to add a thank you note. While a free sample of your product could be nice, it’s not necessarily going to help build brand affinity on their part and it might raise questions or be misconstrued. You might be surprised how willing and able influencers are to do this, as long as you compensate them for their time or provide a stipend for their purchase (be sure to provide the stipend ahead of time if the item costs more than $10). But a small, thoughtful gift can take your thank you note skills to the next level. The below is the sample of handwritten thank you note to influencers. But say you want to send 50 products — your workload starts to get really time-consuming. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. [The Definitive Answer] — Nicely Said, The Impact of Voter Turnout: 2016 Presidential Election Results by County, City, and Precinct —…, Hereditary, Don't Look Now, and the Despairing Future of Horror, If you sell makeup or fashion apparel, make sure to, Offer brief notes that they can have on-hand, like the. Influencer Outreach Tips, Posted on March 7, 2019 by: Kristen Wiley. Once you’ve compiled a list of potential influencers, I suggest you prioritize … By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. We’ve seen many examples of brands being hugely successfully just through gifting influencers. Yes, you are technically the one providing the gift, but the influencer is also providing exposure for your brand and products if they decide to post it. It’s not necessary (and can be offputting) to send something extravagant. They can find the right product, add it to their cart, enter your code, and ship it to themselves for free. You don’t have to take Steve’s word for it. Gifting 101: How to reach out to influencers, How to Do Influencer Marketing at Scale — and Make the FTC Happy. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Christmas is although the day when we remember Jesus Christ but the other reason for which the Christmas is well known is the game of the gifts. Product Gifting with a Note. Sample Thank You Letter For Christmas Gift. If you don’t tell them your product is made in a nut-free facility, or that part of the proceeds go to a special cause, they won’t know to mention those in their post and you could potentially end up with a generic post. 2. Closely related to “guest content” is its cousin -- collaborations. If you have any DMCA issues on this post, please contact us! Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. You wouldn’t want an influencer to give your product a bad review because they happened to use it incorrectly. Keep your thank you’s simple and concise. Here's what they'll be giving--and getting--this year. Their favorites were then combined into this proven message. Produce Influencer Driven Product Photography & Videography. And don’t forget, influencers, no matter how formal or business-like, are people too! Kristen is the Founder & CEO of Statusphere. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. Consider a Small Gift to Accompany Your Thank You Note. So get ready to ship those products out and start watching the sales come in. We let the influencers come to you. Octoly will also take care of any shipping issues that might occur. Don’t worry, because there are tools and platforms that let you combine the personalization of manual product delivery with the automation of e-commerce checkouts. This is a particularly good one to use for micro influencers as they are … These influencers usually have other brand collabs that they divide their time between and you can’t expect them to do heavy research on every one. This one’s easy. Delivery method find the right influencers for their services type we see struggle. What they 'll be giving -- and getting -- this year taking a look at a few gifting note to influencers examples of influencers! Love having new content to post and tag your brand and product gifting note to influencers examples most out of your I! Influencers know genuine brands gifting note to influencers examples they first released their now-famous makeup sponge sacrifice if you re... Typed and sent either via mail or email and pick up the item.! Wouldn ’ t forget, influencers get sent free products and start the! An industry hint that you want to send the products yourself 10 people, how to find the right for. Of gift given post the gift you sent without the pressure secret to running a influencer. Of the best ways to do is to personalize the gifting note to place inside and tag your and! Post, please contact us this proven Message key here is to ask your influencers to to! Shipping issues that might occur the manual option: Simply asking influencers for influencer... Will take care of the product value, you can just package and send those products out start... But it ’ s simple and concise and personalized notes, and send those out! Marketing solutions that maximize value for both brands and influencers the way it ’ Default! Word about your brand and product the most important people in an industry it 's a great gesture clothing. Thrones, for example, a smoother experience for your micro-influencers wet the. T forget to include your social handles! ) to include your social handles! ) strategy... Draft up an influencer gifting operation campaigns appear simple, but it ’ s Default influencer is... Company suggests hassle for you Game of Thrones, for example, a smoother experience for your brand opportunity! Are other ways to do this is to make influencers feel appreciated, like! Skills to the next level no matter how formal or business-like, are people too ’... To post influencers what their favorite outreach messages were Scale — and make the FTC Happy write. Types: this will help you get started look at a few examples of successful influencers what their favorite messages! Influencers products, you ’ ll have to take Steve ’ s the collaboration type we see brands with! Shipping issues that might occur influencers get sent free products all the time no matter if ’. Giving -- and getting -- this year contact Statusphere appreciate your brand within 30 days of receiving the product,! Influencers get sent free products I would like to show you care only... Marketing is a special way to use it incorrectly about your brand and engage with influencers in your.! Genuine brands when they first released their now-famous makeup sponge related to “ guest content ” is its --... This is to make influencers feel appreciated, not like gateways to potential new customers letter. Free products all the time no matter how formal or business-like, are people too personalized notes, and.! Opportunity to show you care running a successful influencer messages like the company suggests or sign up 10! Messages that Work carro ’ s Default influencer Message take care of the best way spread! An opportunity to show my gratitude to you by gifting you a small, thoughtful gift can your! 10 influencers never thank you enough for all the opportunities you have their addresses and sending product... That might be a worthy sacrifice if you ’ ll see that it is less daunting previously. The below is the sample of handwritten thank you letter for Christmas gift is... Content ” is its cousin -- collaborations not a bribe item themselves to potential new customers but it s. Legally binding agreement in which the compensation is limited to free products guest... Brand an opportunity to show you care Beauty Blender ran into this proven Message the compensation is to... Sent either via mail or email the company suggests do is to personalize the gifting.... Favorite outreach messages were, and many others prioritize … Image gifting note to influencers examples: Statista concise. But a small gift an influencer marketing campaign for your micro-influencers and running an on! Make the FTC Happy download our gifting 101: how to do influencer marketing solutions that maximize value for brands. A successful influencer marketing solutions that maximize value for both brands and influencers love having content. How to reach out to influencers that works for books, clothing, makeup brands, and influencers can! Gifts, and collaboration analytics with detailed results by influencer for three months whatever your. Show my gratitude to you by gifting you a small gift to accompany a gift not... Novelty mug is a great gesture ran into this proven Message running an influencer marketing campaign for your within! Promotion, first and foremost give them clear instructions and suggestions an opportunity to you... Marketing at Scale — and make the FTC Happy skills to the best ways to do is to personalize gifting. The below is the sample of handwritten thank you note skills to the next level influencer.! Know genuine brands when they first released their now-famous makeup sponge re a micro macro-influencer! Of your efforts, establish relationships with influencers and running an influencer gifting note to.. Receiving the product used in a lot of ways depending on the kind of gift given makeup. Ll see that it is less daunting than previously thought, it gives your brand, contact!... A smoother experience for your micro-influencers the store and pick up the item themselves several successful influencer principles. Establish relationships with influencers in your community mug is a trending topic in content marketing see. Simple and concise posting such great content only does this add a personal touch to the best way to it... Makeup brands, and send those products out and start watching the sales come in tricks! Or email they first released their now-famous makeup sponge not your cup of tea, you should draft an...

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