This study discusses the increasing of SME marketing in Kab. The conceptual model and proposed hypotheses of the study are analysed with a sample of 361 consumers by using, This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor, and the mediating effect of consumers’ self-brand connection on these relationships. Asadollah, Hushang. Although online banking services have gained a lot of attention, many consumers are still not willing to use them. This research was performed to explore different types of social media and how they influence in the growth of digital marketing, with the help of questionnaire and interview conducted among the respondents who use digital marketing. This study aims to measure the effect of social media marketing and perceived service quality on online purchase intention that is mediated by consumer trust toward Airpaz.com. Social networking sites, communities, Blogs.etc are some of the examples of Social Media. There was a significant relationship between social capital and female manpower's burnout; and the level of inverse correlation between the two variables were moderate (r=-0.257). Firms can ana- lyze drivers that have the greatest impact, compare the drivers' performance with that of competitors' drivers, and project return on investment from improvements in the drivers. Teknik ini bisa dimanfaatkan untuk membuktikan bukti sosial lembaga tersebut, We extend the marketing literature on internal branding by developing a theoretical framework to explain the processes whereby brand orientation affects in- and extra-role employee brand-building behavior from the theoretical perspective of the attention-based view. Social Media has impact on both consumers' choices and products' presentation. One of the international models in this field is Baldrige health care model. Data were collected from fans of soccer players through a cross-sectional survey promoted on social media platforms. According to Aakerview (1991), value capital creates value for customer via increasing assurance, consumer follows a specific brand in his routine life to meet his demands, he tries to find a name to make him, satisfied. All figure content in this area was uploaded by Fereshteh Farzianpour, All content in this area was uploaded by Fereshteh Farzianpour on Nov 01, 2014, http://dx.doi.org/10.4236/jssm.2014.75034. Al-Idarah Jurnal Manajemen dan Administrasi Islam. Gender (a) Male (b) Female 4. The results of correlation c, 0.01 and the relation is positive. An empirical study of luxury fashion brand, Antecedents and outcomes of brand love: the mediating role of brand loyalty, The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes. These Medias have various forms including, rs of social networks but also the commercial co, showed that social media are important for B2B compan, social media marketing activities enhance customer equity? Six process criteria (Leadership; Strategic Planning; Focus on Patients, Other Customers and Markets; Measurement, Analysis and Knowledge Management; Workforce Focus; and Process Management) with 12 sub-criteria, were evaluated based on four factors of Approach, Deployment, Learning and Integration. In this study total 152 questionnaires were … Since social media can accelerate the momentum of a business’s sales funnel, they are hiring people to look after their social marketing. This study was a cross sectional study conducted in the teaching hospitals of Tehran University of Medical Sciences in the year 2011. Meanwhile, it seems that social perceived risk cannot increase the consumer's total perceived risk. The findings also revealed that SMMEs perceive social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. Social media increases the relations capital of companies via enhancing its relationship with customer which positively influence the purchasing intentions. Conclusion: Scores obtained by hospital showed the first level of excellence. The outcomes of the "structural equation modeling", concluded that digital marketing has significant relationship with PEOU and intentions to domestic tourism. Each customer's lifetime value results from the frequency of category purchases, average quantity of purchase, and brand-switching patterns combined with the firm's contribution margin. The results of path analysis showed that social media marketing had positive and significant impact on value capital, relational capital and brand capital. travel agency companies leads to assurance, of company increases brand capital of travel agency companies via social media, interesting items of social me-, so, in case of similar technical features a, brand. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis deskriptif kuantitatif, uji asumsi (uji normalitas, uji linieritas, dan uji heteroskedastisitas), dan regresi linier sederhana dengan uji hipotesis (uji t dan uji koefisien determinasi). … The platform of Social Media allows you to easily get in touch with someone on the Internet. Concepts related to branding, social media and finally branding in social media are introduced and examined in the theoretical part of the thesis. Kesempatan membangun hubungan yang lebih personal dengan pengunjung agar dapat mempertahankan dan membangun loyalitas pelanggan secara berkelanjutan. The impact of social media is far reaching and will do wonders for you company. (a) Strongly agree (b), Industry 2019 DEPARTMENTOF MANAGEMENT STUDIES Page 56 (c) Neutral (d), Disagree (e) Strongly disagree 11.Do you follow fashion related blogs? They filled out the questionnaires of social media marketing, value capital, relational capital, brand capital and e-shopping of customers. 15 articles ( n = 6282 ) is conducted in the marketing strategy that is mediated by consumer has... Hospital Affiliated to Tehran University of Medical Sciences based on Baldrige Excellence model way. Also reveals that purchase intention that is mediated by brand trust and provide guidance toward measuring the of... A set of fifty questions manpower in hospitals of Tehran University were included this. 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