Marketing of bank products to clients is important for achievement and existence of today’s inexpensive banking sector. H1: Marketing do not play important role in the banking sector . The Role of Marketing Information System Technology in the Decision Making Process Case Study: The Banking Sector in Gaza Strip Prepared by: Mohammed Yousef Bahloul Supervised by: Dr. Rushdy Abd El-Latief Wady Thesis Submitted in Partial Fulfillment of the Requirements for the It appears that everybody is looking at his bottom line when it comes to banking and financial services. See how banks are using AI for cost savings and improved service. The study is conducted in Union bank of Nigeria Plc. Features and functions of banking marketing . Marketing is a universal system, applicable in almost all areas of activity. 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Role of Advertisement in Financial Sector. However, this study is of relevance because it is focused on justifying the role of marketing in Nigeria banking sector and the adoption of marketing orientation and its prospect in the banking sector. MARKETING CHALLENGES IN SERVICE MARKETING Managing, growing, and profiting with both product and service businesses are challenging tasks. Reimagining Banking During and After COVID-19 Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now The banking industry was much stronger before COVID-19 than before the financial crisis of 2008. The applications of AI in banking are a $450B opportunity for the banks that take advantage of the digital transformation. This information can help you in designing new marketing strategies in banking sector to match your competitors and staying ahead in the race of social media marketing for banking sector. This study will expose business organization to knowing that marketing oriented is the philosophy of the firm as it relates to marketing department. IT has helped the banking industry to deal with the challenges the new economy poses. The article presents a study which aims to analyse the role of information technology (IT) in the banking industry. Marketers identify the needs of the consumer and adopt their marketing strategies accordingly. This paper discusses the concepts of social media marketing and the role and relevance of social media in marketing of banking services in India. Role of Marketing in Nigeria Banking Sector. Answer (1 of 2): Banks play a large role in the economy of every country in the world. As i am working as marketing officer, i would lIke to share my experience. Challenges in Services Marketing. Crm software is the most important role in the banking industry in our Media... 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